Airbnb Aftermovie, 9:16 0:58

Pop-Up Experience with Guillermo Andrade

Idea

Bring guests into an intimate fashion experience with 424 founder and designer Guillermo Andrade. Hosted at the 424 Melrose flagship, the experience let guests interact with Guillermo, explore and wear pieces from the brand, and take part in a personal photo shoot — turning an intimate experience into an aspirational glimpse of what it feels like to be part of the world of 424.

Contribution

Edited a short-form 9:16 aftermovie, shaping unscripted footage into a fast-paced yet intimate narrative. With no script or predefined structure and a quick turnaround, I developed the story through the edit, focusing on the interactions between Guillermo and the guests. Also responsible for colour grading, music selection, and sound design, balancing the intimacy of the experience against an aspirational tone.

Details

Brand	Airbnb
Client	MéShell
Industry	Experiential / entertainment
Location	Los Angeles, California
Execution	Aftermovie, 9:16
Runtime	0:58
Credits	Studio: MéShell Joaquín Varela — Video Editing
Tools	Premiere Pro

Still from Pop-Up Experience with Guillermo Andrade

Pop-Up Experience with Guillermo Andrade

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