HY.Q Short-form brand film, 9:16 1:16

HY.Q × Ezequiel Cruz

Idea

Create a performance-driven brand film that feels authentic to the world it lives in, positioning the product as a natural part of the athlete's routine rather than a forced advertisement.

Insight

By documenting Ezequiel's run club and training philosophy, the piece integrates HY.Q into real moments of effort, recovery, and community.

Contribution

Video editing, shaping the run-club footage into a piece where the product appears inside real training moments rather than as an interruption to them.

Details

Brand	HY.Q
Client	HY.Q × Ezequiel Cruz
Industry	Sports nutrition / hydration
Execution	Short-form brand film, 9:16
Runtime	1:16
Credits	Joaquín Varela — Video Editing
Tools	Premiere Pro

Elsewhere

Behance

Before & after

Before After

HY.Q × Ezequiel Cruz

Before & after

Moments

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