lululemon Campaign recap 1:13

YET Campaign

Idea

Capture the journey of a group of Los Angeles trainers brought together by lululemon's YET campaign. Following them from the opening dinner through three days of training at Sweat 60, Lift Society, and Strong House Fitness, the film explores the work, energy, and community behind the pursuit of progress.

Contribution

Edited the campaign recap, shaping three days of training footage into a cohesive narrative that follows the trainers from the opening dinner through each session — balancing moments of connection and movement against high-energy workouts. Also responsible for colour grading, music selection, sound design, and transitions.

Details

Brand	lululemon
Client	MéShell
Industry	Sportswear
Location	Los Angeles, California
Execution	Campaign recap
Runtime	1:13
Credits	Studio: MéShell Joaquín Varela — Video Editing
Tools	Premiere Pro

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YET Campaign

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