Joaquín Varela

Joaquín Varela

Experiential Video Editor

I help brands and experiential agencies turn live experiences into content people remember.

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Selected work

9 projects

Lanterns Training Headquarters Aftermovie HY.Q × Ezequiel Cruz Recap Crocs Paris Pop-Up Store Aftermovie Brain Dead × Crocs PFW26 Recap Leave the World Behind Commercial YET Campaign Campaign recap Run of the Roses Recap Pop-Up Experience with Guillermo Andrade Aftermovie Academy of Country Music Awards Live editing

Info

I help brands and experiential agencies turn live experiences into content people remember.

I work with experiential agencies and brand teams on the content that comes out of live moments: pop-ups, activations, races, rehearsals, runway shows. Usually that means a lot of unscripted footage, several cameras that do not match, and a deadline measured in hours.

My job is to find the story inside that material and cut it so the energy of the room survives the edit. Alongside the edit I handle colour grading, music selection, and sound design, so a piece arrives finished rather than needing a second pass.

Services

  • Experience Recaps

    Turning hours of event footage into concise, energetic stories.

  • Brand Activations

    Capturing the atmosphere, people and details that make an activation feel alive.

  • Social Cutdowns

    Creating short-form versions designed for Instagram, TikTok and other social platforms.

  • Live & Fast-Turnaround Editing

    Editing content quickly when projects need to go live while the experience is still fresh.

  • Motion Graphics

    Adding purposeful motion, typography and graphics to make brand stories more engaging and visually clear.

  • AI-Assisted Content

    Using AI tools to create custom visuals, enhance footage and explore creative possibilities that bring ideas to life.

Selected clients

  • HBO Max
  • Netflix
  • Airbnb
  • lululemon
  • Crocs
  • Academy of Country Music

Let's make something people remember.